Austin Area Translators & Interpreters Association

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The Yellow Beetle: a localization story

Localization is a crucial element in the process of translation because it involves the precise understanding of meaning. This is obviously a factor when communicating a message from one language to another. But it also comes into play within languages, for example from one region to another. As in this story about a chance encounter.

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  • Filed under: diversions
  • A helpful word

    Have you ever asked yourself: “If I can postpone something why can’t I prepone it?”

    Well, you definitely can. It’s just that sometimes we are not aware of the word. Prepone is an everyday word in India, where meetings, elections, weddings, movie releases, exams, court cases, and more are preponed all the time:

    prepone (pree-PON) verb tr.
    To reschedule an event to an earlier time.
    [Modeled after the word postpone, from Latin pre- (before) + ponere (to put).]

    This item was published by wordsmith.org. Those interested in words might like to visit this site and sign up for their word-a-day.

    Kit and kaboodle

    A preview of Tony Beckwith’s latest wordplay:

    Kit and kaboodle

    They say if we bring the kit, they’ve got the kaboodle.

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  • Filed under: diversions, members
  • National language?

    From xcdc, a webcomic of romance, sarcasm, math, and language: a commentary on the national language debate. 

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  • Perfect gift for linguists

    Navajo Windtalker action figureA recent post on Language Log pointed to a GI Joe Navajo Code Talker action figure (it speaks seven phrases in Navajo and English) with a link to the Amazon page where it’s sold.

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  • AATIA is one of the nation’s leading resources and advocates for the translation and interpretation community. Our mission: to serve AATIA members through education, networking, and promotion of translation and interpretation professions.

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